IMS Research Competition 2008

Innovation

1st - Mobile Tour Guide 3D 2nd - MAD: Mobile Advertising and Multimedia broadcasting

The Mobile Tour Guide 3D, which uses 3-D virtual mapping delivered over IMS to provide users with dynamic, real-time streaming 3-D maps of their surroundings as they tour different localities. The application can be used to provide directions, landmark information, and information/location of services in the immediate area. Location and presence-based capabilities allow retailers or service providers to serve up ads, promotions or redeemable coupons at the point of proximity. Tours can be shared with friends and saved into Google maps for replay.

"MAD" is an incentive-based mobile ad delivery system that uses SIP pre-call setup and call hold times to serve up contextual and personalized multi-media advertising to callers and call recipients. Users opt-in to view ads in return for free minutes or data use.

Contextual Use

1st - Chowz: Revolutionizing Commerce 2nd - Pervasive Healthy Diet Adviser

CHOWZ is a location-based, targeted mobile advertising application for the food service industry that allows restaurants to deliver advertising, promotions and coupons to consumers when they are in proximity of the establishment or if they have a pattern of dining at competitor restaurants in the vicinity. CHOWZ uses IMS presence-based data to provide consumer time/location use analysis and to enable features such as scheduled coupon release to target consumers in off-peak dining hours.

CHOWZ is a location-based, targeted mobile advertising application for the food service industry that allows restaurants to deliver advertising, promotions and coupons to consumers when they are in proximity of the establishment or if they have a pattern of dining at competitor restaurants in the vicinity. CHOWZ uses IMS presence-based data to provide consumer time/location use analysis and to enable features such as scheduled coupon release to target consumers in off-peak dining hours.

Sponsors