The video should be no longer than 3 minutes, but you should really aim for 120 seconds. Any video above 3 minutes will run the risk of lacking clarity and losing the attention of the viewer.
The goal of the video is to very clearly showcase your project - tell the story as simply as possible and this is most easily done with real live scenarios - your project in use! Make sure you explain the motivation behind the project and any competition or complementary services as well.
- The video must begin with an introduction containing the following information:
- Start with your elevator pitch (vision & business). Provide a short summary used to quickly and simply define your product/service and its value proposition.
- Explain the business case. Identify and define who is the customer and why/how would they find and use your service? Explain how it fits into existing ecosystems and if it fits into the current social and technical context.
- A demo of what you have running. It's okay to include mockups of unfinished features as long as you are honest about what is real.
- A simple technical description of your project - you can use basic architecture diagrams to show the flow of control and data information.
- Have a meaningful narration or simple background music.
- Normalize all audio so that multiple parts of audio do not have different volume levels.
Irrespective of the Video Creation Software you use, the final video to be uploaded should be in the format listed below. If your Video Tool does not support these standards, go ahead and create video in any format and then make use of the Handbrake software to convert to the required format. Handbrake is available for all OS platforms.
- Choose a standard video resolution
- It is highly recommended that your video is 1080p (1920 x 1080 pixels)
- The very lowest resolution that will be accepted is 720p (1280 x 720)
- Video Container: MP4
- Video Codec: H.264
- Audio Codec: AAC
- Supported file formats for video upload: 3g2, 3gp, 3gp2, 3gpp, asf, asx, avi, divx, mts, m2t, m2ts, m2v, m4v, mkv, mov, mp4, mpe, mpeg, mpg, ogg, wmv
Upload Your Video
Please make your video available in a downloadable format. You can use any of the video hosting sites to host your video and provide an URL as well.
A video on how to effectively build a Video and pitfalls to avoid can be found here
Some Important Tips
- Script your video well in advance. Do this multiple times till you have refined your message.
- Plan the setting to be recorded (desktop, application window etc.) to aid in easy recording of the video.
- The better the recording, the lesser is the effort needed to edit the video. Editing forms the bulk of any video creation.
- Don't ever hesitate to reshoot a video if you find any discrepancies, however tiny the discrepancy may be. Presentation matters!
- Focus on what it is you are trying to demonstrate. Don't spend too much time on other trivial content.
- Use royalty-free/open source images & sounds. Although using copyright media for Class Projects come under fair use, these projects are being showcased in the Industry and hence it is wiser to use proper sources. You can find links to royalty-free content HERE
- Don't display things that are not relevant. Either don't capture them, remove icons and text from the screen/tools, or you can change the focus area of the video and crop out unnecessary items.
- Don't be repetitive unless you have to (logins, processes, etc.)
- Any text in the video should be readable when played back
- Pace the Video using delays and transitions
- Brainstorm, Plan, Practice, Practice, Practice!
Video Production Tools
- Camtasia Studio (Win: available in the lab)(Mac)
- CamStudio (Open Source)(Win)
- Silverback (Mac)
- Jing (Recording only)(Win, Mac)
- Videospin (editing only)(Win)
- Camtasia Video Manual
- Lots of video making tutorials, from beginners to experts by VideoMaker.com
- What makes a good video? by TurnHere