CIC 2011 - Social Commerce

This category is sponsored by NextJump, and is focused on applications and services which allow social networks to be used in the positioning and communication of deals to consumers. Successful entries in this category will leverage the SoLo platform, social networking sites, location services, product databases, and a variety of deal sites including services provided by NextJump. The SoLo platform is designed to allow a variety of otherwise unrelated applications to work in concert to engage the user in social commerce.