CIC Spring 2012 - Mobile Augmented Reality

Mobile Augmented Reality has advanced to the point where commodity hardware and platforms allow developers to create novel and responsive user experiences which support insertion, overlay, and replacement of 2D and 3D objects with camera input, streamed video and images, or stored video and images. While significant challenges with usability, content discovery, meta-data fidelity, and meta-data access exist; the timing is right for entrepreneurial experimentation and focus in this space. Combined with the foundational expertise in the space represented on campus, and entrepreneurial support through this competition and many programs in the Enterprise Innovation Institute; Georgia Tech students have an unfair advantage and are particularly well positioned to launch successful ventures in this space.

Successful entries in this category will demonstrate commercially viable end-to-end applications which include mobile augmented reality experiences. To ensure viability, we suggest that entries address the following:

  • experiences tied to real data (not replicated, relevant, accurate, authoritative and crowd sourced) - whenever possible, coordinated access with the data steward or owner.
  • compelling and understandable use cases - start with the problem, not the goal of using a particular technology or augmentation method - in some cases this will mean that the AR component of the experience is a small (but important) component of the larger solution.
  • address the scaling of data - how will objects be limited to what is useful (fits on the screen and is relevant) - can be a combination of implicit and explicit filtering based on location, personalization, task, and role.

General areas of interest might include experiences around:

  • Products and services
  • Places - tours, historical artifacts
  • Events
  • Social
  • Utilities, Infrastructure, and Architecture